Estudio yeyé uses bold curves and colors inside well-known ice cream shop in Mexico
La Luz Del día (The Light of the day) is an ice cream shop founded in 1932 by Doroteo León García and his children. The new facelift of the shop, including a branding, packaging, illustration, industrial Design and interior design was completed by creative studio Estudio yeyé.
“A 80-year tradition returns to the Chihuahuan palate. Curves and colors intertwine to give life to this local delicacy, a logo that aims to last for 80 years more and a graphic set that brings the brand back in the XXI century are the perfect recipe for this project,” says Estudio yeyé
- Location: Chihuahua, Mexico
- Date completed: 2016
- Design: Estudio yeyé