Estudio yeyé creates simple and clean space for specialty café bar in Mexico
Negro Blanco Café (Coffee, Water and Milk) is a specialty café bar of award-winning Mexican coffee grown by renowned farms from Veracruz to Chiapas. The client asked creative studio Estudio yeyé to make an essential and sincere brand, without tricks or anything else, a simple name for a simple but very enriching experience.
“Our work is about the people and what they seek to achieve with their life and projects, Saul Murillo has been a great promoter of the Mexican coffee culture in Chihuahua, his search for the best beans became “Black White Coffee” a bar of specialty focused on serving the real coffee of Mexico. The communication system for the brand is based on simple elements, both technical and emotional, on the one hand the grid allows us to make different metrics, and on the other the illustration that brings a more empathetic side to the activities around the coffee. Our graphic system and interior design project is simple and efficient, so that the protagonist is coffee at all times. The name comes from the most common combinations of drink: coffee, water and milk, in which the combination of these three values to a different extent create the variety of drinks from the menu. The design language is about conceptualizing strategic points of the coffee harvest in the country, the perforations in the walls allow to diversify the skin of the place, being possible to change the figures that can be formed by filling in the gaps, the distribution has as main protagonist the central table that serves as a tasting place and appreciation classes of coffee, the bar is connected in an accessible way to this table and the dining room although small is also part of the central experience. In Mexico as in other third world countries in Latin America, solving commercial spaces is a challenge, due to the economic situation and the proliferation of foreign investments, creating 100% local concepts that sell Mexican products is a challenge in terms of resource use. This project was built by uniting artisans and local workers who carried out all of a very limited budget, the important thing was to present differently a unique selection of Mexican coffee beans, and generate experiences that draw with new audiences, that could change the perspective of these local products and be competitive against foreign brands,” explains Estudio yeyé
- Location: Chihuahua, Mexico
- Date completed: 2019
- Design: Estudio yeyé
- Photos: Orlando Portillo