Asthetíque creates dreamy design concept for The Y restaurant in Moscow
The Y is a new “dining” concept created by restaurateur Kira Baybakova in Moscow. The restaurant, featuring 2 open kitchens and more than 200 seats, occupies two floors of a new residential building in the center of Moscow. The inspiration for New York-based design studio Asthetíque was clear. The Y, as the youth should, makes an impression of a sincere, bright and dreamy design of generation Y, who are closer to their children than to their parents.
“The Y concept is about the youth and diversity of generation Y – bold and ironic 30-40-year-old residents of the megalopolis who created the first video games and was pivotal in the Internet boom. The Y design was created to exemplify this generation’s current status as it features spaces for their children, a café, and a separate area for more sophisticated dining. Our team dug deep to understand the Moscow demographic and to ensure the concept was tailored to their everyday lives. The atmosphere is light, fresh and easygoing. Here you can truly feel as if you’re in a different reality: outside the window features the same Moscow landscape, but while inside you seem to be within a theatrical stage where you’re immersed within the action. You can find a 70’s aesthetic expressed in ideal arched forms and delicate pastel colors. The designers clearly share the aesthetics of acclaimed American director Wes Anderson (The Grand Budapest Hotel). They even used the same formula: bright pastel color palette + symmetry + atmosphere of magic,” says Asthetíque