“The Cloud Club is synonymous for joy. Because honestly, how euphoric do you feel right before boarding a plane? Your usual life is put on hold. It’s time to forget it all. These are the vibes we tap into with the interior and brand identity. Let’s get serious… This was not just about painting a pretty picture. While developing this concept we were fully focused on the customer journey of a visitor at Eindhoven Airport, both on macro and micro levels. As for the macro level, the Cloud Club is on airside. This means you have to pass security, passport control, luggage check-in, etcetera, before reaching The Cloud Club. In many people’s minds this is very stressful. Only after all of this is behind them, people will feel like they are going on vacation. That’s exactly the feeling we intend to respond to with The Cloud Club. All worries are behind you, this is where the pleasant part of your journey starts. With regard to the micro level, lots of research has been done to establish the best possible setup for The Cloud Club. Finally, we managed to position everything in a way that makes it impossible to pass by The Cloud Club without being confronted with all their goodies; hence the diagonal orientation of the layout. Passers-by quite literally hit their heads against The Cloud Club, while visitors naturally move inside and out. Pleasure is in the detail. It’s details that make you smile and it’s details whose memory will linger. We definitely paid a lot of attention to them. Feel like meeting new people instead of tapping away on your smartphone? Turn on the light! The Join My Cloud lamp by the seating corners signals you are open to someone joining your ‘cloud’. Because people who travel always have stories to tell. Forget about time, because we will think about it! Our research showed that travellers have a hard time settling down at the airport because they feel like they have to check the time constantly, in order to avoid missing their flight. Aiming to de-stress travellers that visit The Cloud Club, we equipped the seating zones with a count-down clock that you can personally configure. This way you don’t need to constantly check your watch, allowing you to enjoy all the good stuff on your cloud at The Cloud Club instead. Vermaat, our client, jumped right on our creative wagon, allowing us to go all out. We added lots of little traveling references to the interior, without being too cheesy. The couches look like suitcases with straps around them, trays are presented on custom made trolleys and the signage is secured like luggage as well,” explains Creneau International
The Cloud Club is a new dining spot designed by Creneau International at Eindhoven Airport
Belgian interior design and branding agency Creneau International was approached to design a new club and its graphic identity at Eindhoven Airport, Netherlands.